Five cold email tools, side by side.
Prices, sending limits, warm-up and free trials, read on each tool’s own pricing page. Answer three questions and we’ll point you to one.
The full comparison
Ad. We receive a commission when you buy through our affiliate links. Rates differ between the five, so picks come from the job you need done, never the commission.
Swipe the table sideways to see all five tools.
| Compared on | Your pickInstantlyLots of inboxes, high volume | Your pickSmartleadClient work as an agency | Your pickSaleshandyA simple start | Your pickSnov.ioFinding the emails too | Your picklemlistEmail and LinkedIn together |
|---|---|---|---|---|---|
| Cheapest plan | Growth | Base | Starter | Starter | |
| Billed monthly | $47 a month | $39 a month | $41 a month | $39 a month | $69 a month, unlimited users |
| Billed yearly | $37.60 a month | $32 a month | $34 a month | $29.25 a month | $55 a month |
| Sending on that plan | 5,000 emails a month to 1,000 contacts | 6,000 emails a month to 2,000 contacts | 6,000 emails a month to 2,000 active prospects, plus 1,500 lead finder credits | 5,000 recipients a month, plus 1,000 credits to find and verify emails | 50,000 emails a month |
| Email accounts | Unlimited | Unlimited | Unlimited | Unlimited senders | Unlimited senders |
| Warm-up | Included, unlimited | Included (Foundation tier on Base) | Included, unlimited | 3 warm-ups on Starter | Included (lemwarm) |
| Free trial | 14 days, no card needed | Free trial, no card needed. The page doesn’t say how long. | 7 days, no card needed | Free plan with 50 credits and 100 recipients a month | 14 days |
| Stands out for | Unlimited accounts and warm-up on every plan. Hypergrowth sends 100,000 or more emails a month for $97. | Client workspaces from the Pro plan ($94), and white-label for $29 a month per client. | Warm-up, lead finder credits and a 7-day free trial on every plan. | Find and verify addresses, then send, in one tool. | Email, LinkedIn and calls in one sequence on the Multichannel plan ($109 a month per user). |
| Links |
- Prices are for the cheapest paid plan, in US dollars before VAT. We read them on each tool’s own pricing page on 30 October 2026. Prices change often, so check before you buy.
- lemlist’s Email plan includes unlimited users. Its Multichannel plan, which adds LinkedIn and calls, is priced per user.
- Some pricing pages show different numbers in different places. We used the plan cards and say so when a page is unclear.
How we compare
How we review tools- We read each tool’s own pricing page and write down the date.
- We earn a commission from all five. Rates differ, so we never rank by commission.
- When a page is unclear, we say so instead of guessing.
Head to head
All guides
CompareInstantly vs Smartlead.Sending for clients? That’s the question that decides it.4 min readcoldmailing.co.uk
CompareSaleshandy vs Smartlead.The same limits, $2 apart. So what else is different?5 min readcoldmailing.co.uk
Comparelemlist vs Instantly.LinkedIn and calls, or just email? Start there.4 min readcoldmailing.co.uk
Not sure which tool?
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